Health & Family Welfare Department, Government of Mizoram, India

State Mass Education Media Programme

INTRODUCTION: Mass Education & Media Programme is the best tool for the implementation of National Health Programmes and regarded as the backbone for the success of Preventive, Promotive and Curative Services being undertaken by Health & Family Welfare Department. And the main purpose of Mass Education and Media Services are to provide correct and adequate knowledge, to develop positive attitudes and to enhance desirable health practices in the rural and urban communities. To ensure these, timely health information has been given along with correct health education through various print medias and electronic medias as per conveniences from time to time, but still highly inadequate . The aims and objects are highlighted hereunder: -

AIMS AND OBJECTIVES OF MASS EDUCATION & MEDIA SERVICES
As noted earlier, the Mass Education & Media Programmes covers preventive services like health information, health education and communication to the communities with special attention to behavioral change communication services for the health care beneficiaries amongst the public. The aims and objectives can be classified in brief as below:-

Awareness generation to the masses through print media and electronic media about health care services available to increase services utilizations amongst the public.
Capacity building and empowerment of IEC services personnel and NGO’s, CBO’s including voluntary workers through refresher trainings, workshops and seminars on health education periodically to promote co-coordinative efforts.
To provide correct health knowledge, changing of bad attitudes and ill health practices through timely health informations and correct health educations for the poor rural communities.
To utilize locally available print media and electronic media channels like, AIR, DDK and private cable networks. And display health advertisements and messages through posters, banners, hoardings, signboards etc.
Production and distribution of an educational leaflets, pamphlets, folders, handouts and magazines periodically for public health educational purposes so as to cover the whole villages.
To organize health campaigns like film shows, exhibitions, demonstrations, health melas, school health campaigns, debates, essay writings, quiz competitions, baby shows, songs and drama competitions, street play and puppet shows and other outdoor games amongst the students and selected groups from place to place.

Background information : The mini State Health Education Bureau was created at Health Directorate in the year 1977, headed by one Health Education Officer, One LDC and One Peon. In addition to the routine work, School Health Services Programme was taken up under this bureau for nearly 8 years. This was later put under MCH Programme in 1985.The State Health Education Bureau was amalgamated with Mass Education and Media Wing in March 1988 and was headed by State MEM Officer cum Dy. Director. Under the direct administrative control and supervision of the Director of Health Services, Mizoram. The section became known as Mass Education and Media Wing.

Since the WHO and the Central Health Ministry laid great emphasis on IEC services for the success of all national health programmes at all levels, MEM (IEC) programmes are effective vehicles for rapidly and purposefully transmitting health information’s, to rural and urban community, through which the levels of their knowledge, attitudes and practices for health can be changed or improved gradually. It is therefore; clear that, the success of all health programmes or the adoption of healthful practices by the societies greatly depend on the service qualities of MEM/IEC programmes in the state.

ACHIEVEMENT DURING 2025-26 : Under Construction.

Achievement during 2024-25

1. Hriselna & Damna Magazine: A 48 page Magazine is published every month containing advisories and articles on health issues with information on schemes and programs under Health & Family Welfare Dept.

2. Talkshows on Health Topics on local channels: General Health Programme, a live talkshow with phone-in on Doordarshan Kendra (DDK) is arranged by NHM where topics on health issues and activities by NHM programmes are discussed by two or more panelists. The show is broadcasted live on the 1^st and 3^rd Monday of every month.

3. Hoardings: Hoarding advertisements displayed at health facilities (Health and wellness Centres, District Hospitals, Community Health Centers etc.) and roadsides containing important health related messages and NHM programmes and schemes.

4. Logo Sticker: NHM Logo Sticker developed to be placed on equipment, properties and on directional signage at health facilities, procured by NHM at health facilities in all districts.

5. NHM Diary: Official NHM Diary containing information on NHM programmes and officials developed and disseminated to be used by Programme and Nodal Officers, consultants and to be given to officials.

6. MoU between NHM & DDK: An MoU Agreement was signed between DDK and NHM for telecasting of Docu-series called ‘NHM: Mitin Ban Phak’ on the 1st Friday and Saturday of every month.

7. NHM: Mitin Ban Phak: This docu-series delves into each NHM programme per episode, showcasing the activities and achievements by the programme as well as spreading awareness on health issues, which is currently being telecasted on DDK every Friday and Saturday.

8. Social Media presence: Official NHM accounts on social media i.e. Instagram, Facebook, X, Youtube where activities and advertisements by NHM programmes are posted for awareness and for easy access by the public.

9. Advertisement at public gatherings and events: Sponsoring of big events that have wide reach with an array of audience, where collective IEC materials from various programmes are displayed, announced and/or distributed for awareness building.

ACHIEVEMENT REPORT (March 2023 – March 2024)

Health Department buatsaih, HRISELNA Chanchinbu hi kum 2023-2024 chhungin a buaipuitu Mass Education & Media Section atangin copy 5500 sem chhuah a ni a. He Hriselna Chanchinbu hi Mizoram chhung leh ram pawn hmun eng emaw zatah sem chhuah a ni.

Health Department Officials te zinna bakah an programme chi hrang hrang tum 18 video leh still camera hmanga cover a ni a. Heng programme te hi mipuite hnena puanzar a nih theih nan Cable TV leh Local Newspaper-ah te tih chhuah thin a ni.

Local Newspaper-ah tum 34 chanchinthar atan Health Department Press Handout siam a ni.

Health Department in CHC, PHC leh Health Sub-Centre a neihna hmunte a ram area enchiang turin Drone Mapping neih mek a ni a, tunah hian Aizawl West District zawh tawh a ni a, Aizawl East District area ah neih leh mek a ni.

M.E.M. ACTIVITIES DURING 2022-2023

Printing of Health Education Materials
1	Hriselna & Damna Magazine	(5500 x 12=66,000 Copies)
2	H&FW Achievement leaflets (2021-2022)	10,000 Copies
Press Advertisement issued
1	Press handout Issued	74 Nos
2	Display Advertisement (through I&PR)	16 Nos
3	Official tour	14 Nos.

Achievement during 2021-22

55,000 copies of Departmental Magazine Hriselna have been distributed within the state and outside Mizoram by Mass Education & Media Section.

Full Co-operation provided to the other Programme while observing Eye Donation fortnight, World Malaria Day, Deworming Day, World TB Day, etc.

Official Tour News feeding, VIP message on special occasion and National Important Days etc. has been covered with Video & Still Camera, and broadcasted /telecasted through AIR, DDK, Local TV Channels. Local Newspapers, Hriselna Monthly Magazine are also fully utilised.

ACTIVITIES:

No. of Press Handout : 75
No. of COVID-19 Awareness Spot Advertisement : 12
No. of COVID-19 Animation : 4
Local Newspaper advertisement : 9

Achievement 2020-21

Health Department buatsaih, HRISELNA Chanchinbu hi kum 2020 chhungin a buaipuitu Mass Education & Media Section atangin copy 39,000, sem chhuah a ni a. He Hriselna Chanchinbu hi Mizoram chhung leh ram pawn hmun eng emaw zatah sem chhuah a ni.

Health Minister, Health Secretary leh Health Department Officials te zinna bakah an programme chi hrang hrang tum 33 video leh still camera hmanga cover a ni a. Heng programme te hi mipuite hnena puanzar a nih theih nan Cable TV leh Local Newspaper-ah te tih chhuah thin a ni.

Local Newspaper-ah tum 85 chanchinthar atan Health Department Press Handout siam a ni a. Tin, Covid-19 chungchanga mipuite hnena puanzar turin Spot Advertisement vawi 18 siam a ni a, heng bakah hian Covid-19 chungchang zirtirna lam hawi Animation hi kan Mass Media Technicians ten 4 clips an siam bawk.

Chanchinbu hrang hrangah advertisement tum 9 tihchhuah a ni a, heng advertisement te hi Health Department in mipuite hnena Covid-19 chungchanga hriattur pawimawh an hriat theih nana tihchhuah a ni.